Thanks to the media, and TV shows like The Apprentice and Shark Tank, this idea of being or becoming an entrepreneur has become so idealized and idolized over the last 10 years. And that’s not necessarily a bad thing. Think of how many people you know who have taken the risk, started their own business, found a level of freedom and happiness in doing something that they can truly call “their own,” AND have positively impacted people’s lives in the process. That’s really cool. The world has been filled with an entrepreneurial spirit, and all things considered, I think we’re better for it. But…
While many have stepped onto the proverbial entrepreneur’s playing field, still many more have stayed safely on the sidelines crippled by fear and armed with excuses. But why?
“Not enough money.” Okay that makes sense depending on what you’re trying to do.
“The timing isn’t right.” Timing is important, but I’m not sure the timing was ever perfect for me.
“I’m waiting for the right business partner.” Hmmm, if you NEED a business partner maybe you’re not cut out for entrepreneurship.
There are a lot of excuses people say for why they haven’t started a business, but one that I’ve heard more than probably any other in recent years is this…
“I don’t know what business I would start.”
Rewind back to entrepreneurship becoming mainstream. Because what’s most celebrated on TV and social media are entrepreneurs who have created something totally original – an invention, an innovation, a unique iteration etc. – tons of great people feel subliminally pressured to either come up with their own original idea, or just stay on the sidelines. But let me tell you something – YOU DON’T HAVE TO.
One of the things I love about franchising is that I don’t have to create a groundbreaking product to become a business owner. The product has already been created, perfected, packaged, and a system has already been put in place to attract customers and deliver that product to them. The only thing I have to do as a franchisee is execute and lead.
I’ve been an entrepreneur for 20 years now, and have not invented a single product. In fact I really haven’t done anything all that unique or groundbreaking, now that I think about it! I will never be compared to Steve Jobs, Bill Gates or Elon Musk. But I have found freedomand built a legacy for my family to carry on for generations by taking advantage of possibly the greatest opportunity in our time – franchising.
Stop waiting for that great idea to hit you between the eyes before you start a business. There are a lot of amazing brands across a spectrum of industries that are looking for quality franchisees right now. What do you have to lose by at least talking with a consultant like me and looking at your options? The worst case scenario? You lose 30 minutes of your time that you would have spent watching yet another entrepreneur on Shark Tank realize their dreams. The best case scenario? You discover a path to create the future that you’ve been daydreaming about for the last five years in your beige cubicle.