Today Erik is joined by Gary De Jesus, Master of Brand Development, to talk about the dos and don'ts of branding.
Erik and Gary walk through the misconceptions many (if not most) business owners have when it comes to marketing, branding, and brand development.
To build a successful, long-lasting brand, takes much more than a cool-looking logo...there are much deeper psychological components that most people miss.
This episode is super helpful to any franchisors who are looking to build their brand the right way and also those considering purchasing a brand.
Enjoy today's episode of Franchise Secrets!
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Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.