The marketing world is vast and can be overwhelming--particularly for emerging brands and franchisors. In an ever-changing digital space, how do you navigate the dos and don'ts of marketing?
Have we got a show for you! 🤯
Graham Chapman of 919 Marketing chats with Erik about tactical marketing methods that most Franchisors and Emerging Brands miss. If you want to be successful in your digital marketing, take a listen to this episode!
Topics We Discuss:
-Where Franchisors Go Wrong
-Understanding Your Brand Story
-Helpful Marketing Resources
-4 Types of Marketing
Who will benefit from this episode?
Graham Chapman is a PR, social media, and content marketing professional who has spent more than 10 years helping franchise brands reach, influence, and convert qualified customer and franchise sales leads.
After graduating from Davidson College in 2009, Graham has spent the last decade helping 919 Marketing become franchising’s fastest-growing comprehensive PR, social media, and content marketing agency. As a Certified Franchise Executive, the youngest member of the IFA’s Supplier Forum Advisory Board, and active participant of the #WhiskeyWednesday viral video series, Graham opens doors, creates relationships, and starts conversations to help franchising grow, evolve, and prepare for a successful future.
Today, Graham heads up marketing for ZorForum and co-leads 919 Marketing’s account services department where he spends his time ensuring all 919 franchise clients meet, or exceed, their sales and marketing goals.
Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.