How do you increase the lifetime value of franchisees? That is, how do you support your franchisees in such a way that they increase their success and optimize their value in your franchise system?
Today, Erik breaks down this topic with Dr. John Hayes, Titus Professor for Franchise Leadership at Palm Beach Atlantic University in West Palm Beach, Florida. Dr. Hayes has worked in franchising since 1979 as an advisor to franchisors. He has owned several franchises and he served as the CEO of HomeVestors of America, a brand for real estate investors.
This episode will be instrumental in helping franchisors realize what it takes to help franchisees achieve success and take them to their full potential.
Enjoy this episode of the Franchise Secrets Podcast!
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Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.