Franchising veteran Joe Mathews can see into the future. At least that would help explain why he knows so much about where franchisors are headed…
As just the 40th employee at Subway, Joe played a key role in the rapid expansion of the restaurant from 400 locations to 3,000 in only 3 years! His tremendous success, both at Subway and beyond, has earned him credibility as one of the prominent thought leaders in franchising.
In part 1 of this interview, Joe and I talk about brand genius, what franchisors should be doing, and the three eras of franchising. Trust me, you’re going to want to listen.
What we talk about:
What we mention: