Today I'm joined by Yogurtland Founder, Phillip Chang, to talk about brand expansion in the face of changing consumer demand. Phillip has recently launched Holsom, a fresh addition to Yogurtland's successful empire.
Their website describes the new direction like this: "Holsom by Yogurtland adds delicious new ways to create with grain bowls, sweet and savory toasts and handcrafted beverages that pair well with Yogurtland's signature frozen yogurt and toppings for dessert."
We talk about everything from customer response to franchisee response. This is a great episode for franchisors to get a behind-the-scenes look into the nitty-gritty of brand expansion and addition.
Phillip has also created Egg N' Bird, a new concept inspired by street food with flavors from all around the world. Interested in learning more?
Check out their websites below!
Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry.
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